Calvin Klein Marks Its Spot China

SHANGHAI -- China, approaching to tip the universe in luxury-goods spending in as small as five years, will be Calvin Kleins fast-growing marketplace this year, CEO Tom Murry pronounced in an interview.Sales expansion will be twenty to 30%, led by jeans and mens underwear, Murry said. The association expects to open fifteen freestanding stores in China this year, adding to the 100 it already has. Murry didnt yield a income figure. fdcWincolComputeStyle(); fdcWincolComputeListpos("feature_with_art"); OAS_query = "?template=story_feature_with_art";var alertsList = { "alerts":[{"type":"tickers","key":"RL","value":"Polo Ralph Lauren"},{"type":"tickers","key":"LVMUY","value":"Louis Vuitton"},{"type":"tickers","key":"GUCG","value":"Gucci Group"},{"type":"tickers","key":"COH","value":"Coach"},{"type":"keywords","key":"Calvin Klein","value":"Calvin Klein"},{"type":"keywords","key":"China","value":"China"},{"type":"keywords","key":"CEO","value":"CEO"},{"type":"keywords","key":"Luxury Goods","value":"Luxury Goods"}]}; firstHTML(); OAS_AD("BigBanner"); secondHTML(); OAS_AD(centBan); thirdHTML(); showHMenu(fdcchannel); OAS_AD("StoryLogo"); Calvin Klein Marks Its Spot: China Russell Flannery,04.19.10, 10:30 PM EDTChinas jeans, hoop skirt markets yield for hopes for worlds fastest growth. Tom Murry SHANGHAI -- China, approaching to tip the universe in luxury-goods spending in as small as five years, will be Calvin Kleins fast-growing marketplace this year, CEO Tom Murry pronounced in an interview.Sales expansion will be twenty to 30%, led by jeans and mens underwear, Murry said. The association expects to open fifteen freestanding stores in China this year, adding to the 100 it already has. Murry didnt yield a income figure.emailprintreprintnewslettercommentssharedel.icio.usDigg It!yahooFacebookTwitterRedditrssforbes:http://www.forbes.com/2010/04/19/calvin-klein-underwear-sales-and-marketing-cmo-network-china.html?partner=yahoobuzzCalvin Klein corroborated up that foresee last Friday with a energetic runway show and celebration in a decades-old converted weave bureau in northern Shanghai that captivated hundreds of distributors. The half-hour runway show highlighted some-more than 70 models from around the world, who strutted their threads to songs such as "Personal Jesus" and "Route 66."The companys celebrity-heavy entertainment brought together Middle East stars together with Chinese indication Duan Juan, Taiwanese singer Ethan Ruan, and Korean singer Lim Soo Jung, along with Chinese conform designers Han Feng, Qiu Hao, and Lu Kun. The celebration featured wall-sized videos of provocative Calvin Klein X Underwear advertising, that highlights actors Kellan Lutz and Mehcad Brooks, Japanese soccer luminary Hidetoshi Nakata and Spanish tennis star Fernando Verdasco.The 4 yank at slim hoop skirt and an "X" appears on eachs mouth as an explicative is bleeped out. "Mark your spot," the ad advises consumers suggestively, though on Friday it was Calvin Klein itself perplexing to symbol a mark of the own in Shanghai. About a dozen underwear-clad models stood atop hydraulic rises rising over the merrymaking crowd.China binds guarantee for Calvin Klein since the countrys shoppers are comparatively open to conform ideas, Murry said. Consumers in Japan, now Asias largest oppulance great market, lend towards to be some-more conservative. When it comes to fashion, he said, "Most trends are global.",,2010/04/19/calvin-klein-underwear-sales-and-marketing-cmo-network-china.htmlLuxury attire companies similar to Calvin Klein mostly foster comparatively low-cost equipment similar to hoop skirt in sequence to get consumers informed with their brand, and pave the approach for upgrades to some-more costly products later. Calvin Klein is owned by Phillips-Van Heusen ( PVH - news - people ), whose alternative brands embody Arrow, Izod, Bass and Van Heusen. Other oppulance great firms competing in China embody Louis Vuitton, Gucci Group, Polo Ralph Lauren ( RL - news - people ) and Coach ( COH - news - people ). Investors have been disturbed about Phillip-Van Heusens complicated debt after it pronounced in Mar it would squeeze Tommy Hilfiger for $3 billion.Chinas consumer spending is expanding with the nations fast mercantile growth, that reached 12% in the initial entertain of the year. Calvin Klein picked Apr for the graduation to try to get courtesy for itself forward of the Shanghai Expo, that is approaching to capture 70 million people. The city, along with Beijing, is a key terrain for fashion. Boston Consulting Group pronounced in a inform in Dec that the nation is approaching to turn the worlds largest oppulance marketplace in the subsequent five to 7 years.Calvin Klein flew in a little of the tip designers, together with Francisco Costa (womens Calvin Klein Collection), Italo Zucchelli (mens Calvin Klein Collection), and Kevin Carrigan (ck Calvin Klein and Calvin Klein Jeans). Zucchellis new pick up of materials done out of cosmetic material--Mylar--first shown in New York in February--stood out, though the Chinese assembly seemed to compensate some-more courtesy to the some-more infrequent sportswear and jeans.For all the ultimate headlines revisit Forbes Asia.
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